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business development
a crucial foundational step for any organisation aspiring to healthy growth and market expansion.
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evaluate current performance
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identify mission, vision + values
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research market, competition + trends
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develop + implement growth opportunities
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propose strategic partnerships + initiatives
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set short, medium, long-term objectives
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business plans
biz dev
marketing strategy
a detailed promotional plan to achieve the objectives identified through business development.
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elaborate value proposition
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research target market + product position
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develop diversification strategy
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itemise promotional segment
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plan strategic partnerships + initiatives
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marketing plan
mktg strat
branding
a critical, distinct identity that defines an organisation to consumers through image, message and tone.
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develop brand identity
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produce visual elements
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distinguish product + service features
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elaborate user experience attributes
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produce brand package
branding
website design
a vital cost-effective impression that allows organisations to control the narrative and be available 24/7.
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clear, concise, approachable message
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intuitive navigation for user experience
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focus aligned with business objectives
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optimised digital presence
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quantifiable market interest + channels
websites
social media
a community where organisations can engage + grow audiences with image, message + info.
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identity development
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social objectives + channels
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content creation + curating
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promotions + campaigns
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1-to-1 or group training sessions
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monthly management packages
social media
events management
a strategic face-to-face communication with current or potential customers.
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identify event objectives
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prepare detailed budget + schedule
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select site and suppliers
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acquire necessary permits + policies
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manage guest list and keynotes
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develop promotional campaign
events
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