The Edit: Featured Articles

It’s National Tourism Week in Canada and I’ve been reminiscing about one of my earliest career roles, working for the Quebec Ministry of Tourism proofreading official publications in both English and French. It was a great gig. At a young age, it was inspiring and it felt like travelling by proxy. I discovered parts of the province I didn’t even know existed, from vast natural landscapes to hidden gems amid the bustle of vibrant Montreal. It was my first real glimpse into h

Branding and marketing are not the same. Confusing branding with marketing leads to inconsistent results. Discover how defining your brand first transforms your marketing performance. Learn how clarity in your brand makes your marketing more effective, consistent, and easier to execute.

Sometimes, the most strategic thing you can do is acknowledge that your brand no longer reflects who you are. That your business has evolved, matured, specialised, and your identity hasn’t caught up.